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#DigitalDIY: Google Analytics
October 10, 2017 @ 12:00 am - 1:30 pm
In order for businesses to stay relevant, it is important to stay on top of the latest digital marketing trends and best practices. We’re excited to introduce #DigitalDIY – our “lunch-n-learn” workshop series on all-things SEO/SEM, social media, web analytics and more.
This workshop topic will cover Google Analytics. You will learn where and how to identify the most useful information in Google Analytics for your business. Topics will include defining key metrics, comparing trends, and setting up goals to track in the Google Analytics interface that are the best indicators of on-site behavior for your business.
*Please bring a laptop in order to follow along with the session.*
**Lunch will be provided.**
Event Agenda:
12:00-12:15: Lunch & networking
12:15-1:15: Workshop
1:15-1:30: Q&A